A quality experience starts with good signage, especially inside the restaurant. From directional and wayfinding signs to menu boards and digital signage, well-designed signs communicate important information to help your customers navigate your establishment. These signs also enhance your ambiance and reinforce your brand, creating recognition and trust with consumers.
Choosing the right colors and fonts is vital to ensure your message gets noticed. Sans-serif fonts are clear and easy to read from a distance, making them ideal for large text. It’s also important to choose contrasting colors for the background and text so your sign stands out from the rest of your interior design. Don’t overload your sign with too much text, as this can overwhelm and deter your customer. Lastly, make sure the font you use is legible from different angles and under different lighting conditions.
The most effective restaurant signs capture your audience’s attention with visual imagery, a bold logo and messaging that aligns with your brand. They should also communicate the type of experience your business offers, letting customers know what to expect from the food and service you provide.
For example, if you have an eclectic menu offering a wide variety of international cuisines, your interior signage can showcase that by using different styles of food-related artwork and images. Alternatively, you could use your sign to share your restaurant’s eco-friendly practices by displaying green or sustainable options.
Another great way to increase your visibility is by incorporating backlit graphics. A well-designed backlit sign is both attractive and energy efficient, with LED bulbs that last 25 times longer than traditional incandescent bulbs. Plus, a custom-illuminated graphic is a great solution for restaurants that operate at night.
Restaurants can also use their signs to display new and upcoming specials or promotions, entice customers to visit and boost their bottom line. A simple way to do this is by adding a banner to your exterior signage that announces a new special or a coupon for diners.
Finally, your restaurant’s signage can also act as a testimonial by displaying awards you have received, like a five-star rating or a line reading, “Voted best sushi in Denver.” Positive testimonials evoke a sense of trust and authenticity and are a fantastic way to attract new customers.
Custom indoor and outdoor signs are a great investment for any restaurant. They are made for longevity, allowing them to be used for years to come. To get started designing a unique and customized sign for your restaurant, reach out to the best sign company Las Vegas, NV today.